Studies have shown that a scented shop or establishment induces a customer to stay longer and spend more. This is due to the fact that our sense of smell is closely tied to the emotional center of the brain, which can stir-up memories, alter our heart rate, and can also prompt us to spend.
Studies have shown that a scented environment leads to consumers staying longer, and spending more:
Our sense of smell or olfactory receptors connects directly to the limbic system, the center of the brain responsible for emotions and decision making. Scent marketing takes advantage of this fact to enhance consumers’ moods and compels them to buy.